According to a new study released by Aptiquant, Internet Explorer users scored lower than average on an online IQ test, while Chrome, Firefox and Safari users tended to be slightly above average. The highest scoring users were those who used the Camino, Opera, and IE with Chrome Frame browsers.
This got us to thinking. Generally your customers will never know, or care, what browser you use, so if the above is true, it does not really put you in a bad light except possibly in your own office or household. But there is a related thing that could do that.
Awhile back there was an article on CNN about email addresses. Seems that people’s opinion of you depends on what email address you use.
The worst one: AOL.com. Not far behind are Yahoo, Hotmail and some others. Gmail was tops in the public email provider category, topped only by what do you think?
Right. You @your domain.com.
That is absolutely, positively the only email address you should use for business. Use any of the public email addresses, including Gmail, and the web savvy population will tend to take you less seriously as a business person. The worst part: you’ll never know what it costs you, because nobody will tell you that they’re avoiding doing business with you because of your email address.
There is an easy fix for this. Some business people have a domain/web site and just have not set up their domain-based email address. In some cases, you may have to pay an extra hosting fee, but most of the time, all you have to do is the setup.
If you don’t have a domain or web site, the solution is almost as easy. While the very best solution is to spring for a new website with emails, it’s not in everyone’s budget (and yes, you also lose business when prospects cannot find your website).
The good news: you can register a domain for about $10/year and Keywerx will set up and host your email for just $69/year.
Interested? Let us know how we can help.