Comments for Keywerx

Comment on What Your Browser and Email Address Say About You by Bob Price

Bob Price — Wed, 12 Oct 2011 17:55:56 +0000

Hey, you’re moderating your comments, that’s not fair:)

Comment on Content Management Systems: Just Say Yes by Pat Pickett

Pat Pickett — Thu, 26 Aug 2010 21:51:05 +0000

You are RIGHT ON THE MONEY … I’m totally flabbergasted at the businesses that have sunk a bunch of money into their site to have little more than a pretty picture on the internet. In addition to a Content Management System, obviously these sites need to be optimized under Google best practices. (We recently ran a three-part series on the pickettwrites blog on this very topic!)
Great minds think alike … Way to go Rick!

Comment on The Chevy Kerfuffle: When Branding 101 is Wrong by rick

rick — Mon, 21 Jun 2010 13:36:03 +0000

Robby,

Thanks for the comment. I agree that the memo itself caused the controversy; it was clumsy and ill-considered.

Still, the thought process behind it was, let’s make “Chevy” go away so we can focus on one brand name. While a company should indeed try to control its brand, it’s a constant process and if GM wanted to eliminate the Chevy nickname they should have started decades ago, before the moniker had acquired massive equity with the consumer.

Comment on The Chevy Kerfuffle: When Branding 101 is Wrong by Robby Slaughter

Robby Slaughter — Mon, 14 Jun 2010 21:59:21 +0000

Isn’t the real problem with this episode the fact that the memo was worthy of being leaked? Companies should work to control their brand. Encouraging employees to call it “Chevrolet” instead of “Chevy” is akin to suggesting that beverage workers stick to “Coca-Cola” over “Coke.” (The latter recommendation might make more sense, of course, given the confusion of nomenclature between the soda pop and the illegal narcotic.)

GM even noted that their memo was “poorly worded.” Had it been written in a way that embraced whatever positive terms used by the public, it wouldn’t be news.

This seems like a communication failure, not a branding faux pas.