Category Archives: In The News
Epsilon Data Breach – What Does It Mean?
As I continue to get emails from companies stating my information may have been compromised, I think to myself, “Are people really comprehending the magnitude of the data breaches in today’s world?” Sure, it was “just emails” (they think), but the … Continue reading
Posted in In The News
Tagged Data Breach, E-mail spam, Epsilon, Security, Social Security number, SPAM
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The Chevy Kerfuffle: When Branding 101 is Wrong
Image via Wikipedia Wonder what was going through General Motors execs’ brains when they issued the memo directing employees to stop using “Chevy” as a nickname for Chevrolet? Perhaps their branding advisors were trying to focus attention on the intended … Continue reading
Posted in In The News
Tagged Automobile, Brand, Chevrolet, Chevy, General Motors, Wikipedia
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Digital Broadcast TV: Fraud!
Image by RichieC via Flickr After moving to a new house this past week, we decided to forgo the hassles and expense of cable television (see ya Comcast). Instead, we plan to begin streaming online video, combined with Netflix. Meantime, … Continue reading
Posted in In The News
Tagged Cable television, Digital television, Netflix, Satellite television
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Is eBay an April Fool?
If you’re a regular seller on eBay, you may already know that eBay has discontinued its popular “Store” format, effective April 1, 2010. Communication on this topic from eBay has been confusing at best, as they’ve tried to position it … Continue reading
I’m Not at Foursquare
Foursquare has taken the smart phone set by storm. There are almost half a million users, each “checking in” at various businesses and vying for points which can lead them to unlock “explorer” badges and become location based “mayors”. It’s … Continue reading
Posted in In The News
Tagged Foursquare, Please Rob Me, Smartphone, Social media, Social network, Twitter
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Google Buzz: What Say You?
Mashable says that Google has “has dropped a nuclear bomb whose fallout will permanently alter the social media landscape” with the launch of Google Buzz last week (February 9, 2010). If you aren’t already clued in to Google Buzz, it’s … Continue reading
Posted in In The News, Online Marketing
Tagged Facebook, Gmail, Google, Google Buzz, Social media, Social network, Twitter, YouTube
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We Really Are The Media Now
This past Tuesday (January 12) I was on Facebook and noticed that one of my FB friends had joined the group WFBQ-JIMMY-MAD-DOG-MATIS SHOULD-NOT-HAVE-GOT-FIRED Huh, I said to myself, while also pondering the grammatical error in the group title. Didn’t know … Continue reading
Posted in In The News
Tagged Blog, Facebook, Google, Indianapolis Business Journal, LinkedIn, Social Networking, Twitter
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Jimmy “Mad Dog” Matis Fired by Q-95
News of this is just now breaking, apparently it happened at the end of last week. Jimmy “Mad Dog” Matis, mid-day voice of WFBQ Q-95, has been let go after a mere 25 years at the station. This follows sports … Continue reading
Cell Phone Only? Rising Fast.
According to a study conducted during the first half of 2009, more than 21% of all US adults lived in cell phone-only households. That’s about 48 million and you can bet that number is rising. Another 14.7% had a landline … Continue reading
Well, It Could Have Been Straw Weaver Wilkerson…
Supergroup? MegaMerger? The next “Jon and Kate plus 8”? No. Not really. But we think our news is significant. Three seasoned professionals have joined forces to form the nucleus of Keywerx, a company which focuses on online marketing solutions. Pam … Continue reading
Posted in In The News
Tagged Advertising, Business, Internet marketing, Leo Burnett, Marketing, Marketing and Advertising, New York City
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