Author Archives: rick
“Love It Or Leave It” Is Not a Good Marketing Strategy
Yesterday, out of sheer frustration, I posted this on my Facebook status: Dear Facebook, please stop trying to tell me which stories are important to me. You will never know, because there is no way to create an accurate algorithm … Continue reading
Posted in Marketing Tips, Online Marketing
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What Your Browser and Email Address Say About You
According to a new study released by Aptiquant, Internet Explorer users scored lower than average on an online IQ test, while Chrome, Firefox and Safari users tended to be slightly above average. The highest scoring users were those who used the … Continue reading
Posted in Marketing Tips
Tagged Camino, CNN, Google Chrome Frame, Hotmail, Internet Explorer, Mozilla Firefox, Safari
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Marketing News for 7/25/2011
Google Plus is up and running. As of last week, there were over 20 million users worldwide, despite the fact that Google is (sort of) rationing invitations. Our take: Google Plus is a brand new social network. Most of the … Continue reading
Posted in Online Marketing
Tagged Application for employment, Facebook, Google, Google Plus, Like button, LinkedIn, Social network, Twitter
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Cybersquatting: Still a Problem?
Image via Wikipedia Last week, as we were working on setting up the framework for a new client’s website, we discovered something kind of unexpected in 2011: a local cybersquatter. If you’re unfamiliar with the term, it’s defined by www.cybersquatting.com, … Continue reading
Posted in Online Marketing
Tagged Cybersquatting, Domain name, Domain name registry, ICANN, Indianapolis, Trademark
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Content Management Systems: Just Say Yes
If you are a small business owner planning to hire a web developer, and you are offered a site without a CMS–even if you have no plans to regularly update your site right now–run the other way. Fast. Continue reading
Posted in Marketing Tips
Tagged Content Management System, DotNetNuke, Drupal, Joomla, Small business, Website, WordPress
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Digital Broadcast TV: Fraud!
Image by RichieC via Flickr After moving to a new house this past week, we decided to forgo the hassles and expense of cable television (see ya Comcast). Instead, we plan to begin streaming online video, combined with Netflix. Meantime, … Continue reading
Posted in In The News
Tagged Cable television, Digital television, Netflix, Satellite television
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Is Comcast Messing With Your Outgoing eMail?
This has been a lousy week for me as far as computers go. On Tuesday, I encountered a very potent Browser Hijack virus and I’ve spent the rest of the week trying to rescue my desktop from oblivion. At this … Continue reading
Posted in Marketing Tips
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I’m Not at Foursquare
Foursquare has taken the smart phone set by storm. There are almost half a million users, each “checking in” at various businesses and vying for points which can lead them to unlock “explorer” badges and become location based “mayors”. It’s … Continue reading
Posted in In The News
Tagged Foursquare, Please Rob Me, Smartphone, Social media, Social network, Twitter
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Google Buzz: What Say You?
Mashable says that Google has “has dropped a nuclear bomb whose fallout will permanently alter the social media landscape” with the launch of Google Buzz last week (February 9, 2010). If you aren’t already clued in to Google Buzz, it’s … Continue reading
Posted in In The News, Online Marketing
Tagged Facebook, Gmail, Google, Google Buzz, Social media, Social network, Twitter, YouTube
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Hard Lessons from eBay
This week eBay announced yet another round of substantial changes to its selling structure. For the past few years, the mega online retailer has re-jiggered its platform and in the process made very few of its sellers happy. I am … Continue reading
Posted in Online Marketing
Tagged Amazon.com, Auction, Best Buy, eBay, Electronic commerce, Fixed price, Retail, Sales
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